Amazon Color Codes

The primary Amazon brand colors are orange, black and white.

Below you have all the color codes in different formats:

  • Pantone: it is a system that allows identifying colors for printing using a specific code.
  • RGB: the RGB (Red, Green, Blue) is a color model used for digital designs.
  • CYMK: the CMYK (Cyan, Magenta, Yellow, Black) is a color model used for printed designs.
  • HTML Hex: is a digital color model used mainly for Web design.

logo Amazon color codes rgb hex cmyk pantone wikicolors
Amazon Logo

Amazon Color Codes: Pantone, HTML Hex, RGB & CMYK


Hex Color: #ff9900;
RGB: (255,153,0)
CMYK: (0,47,100,0)


Hex Color: #000000;
RGB: (0,0,0)
CMYK: (0,0,0,100)


Hex Color: #ffffff;
RGB: (255,255,255)
CMYK: (0,0,0,0)

Amazon Logo History

We all know the Amazon logo when we see it but it has evolved over the years. Check out the video below and discover the different versions of the Amazon logo throughout history.

How to Draw the Amazon Logo?

We have already explained what colors Amazon uses. If you want to learn how to draw the Amazon logo, just watch the following video.

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