The primary Google Analytics brand colors are dark orange, orange, yellow and gray.
Below you have all the color codes in different formats:
- Pantone: it is a system that allows identifying colors for printing using a specific code.
- RGB: the RGB (Red, Green, Blue) is a color model used for digital designs.
- CYMK: the CMYK (Cyan, Magenta, Yellow, Black) is a color model used for printed designs.
- HTML Hex: is a digital color model used mainly for Web design.

Google Analytics Logo
Google Analytics Color Codes: Pantone, HTML Hex, RGB & CMYK
DARK ORANGE
Pantone: PMS 152 C (NEAREST MATCH)
Hex Color: #ED750A;
RGB: (237,117,10)
CMYK: (3,66,100,0)
ORANGE
PANTONE: PANTONE: PMS 716 C (NEAREST MATCH)
Hex Color: #F57E02;
RGB: (245,126,2)
CMYK: (0,62,100,0)
YELLOW
PANTONE: PMS 7408 C (NEAREST MATCH)
Hex Color: #FFC517;
RGB: (255,197,23)
CMYK: (0,23,97,0)
GRAY
PANTONE: PMS 424 C (NEAREST MATCH)
Hex Color: #757575;
RGB: (117,117,117)
CMYK: (55,47,46,12)