Google Analytics Color Codes

The primary Google Analytics brand colors are dark orange, orange, yellow and gray.

Below you have all the color codes in different formats:

  • Pantone: it is a system that allows identifying colors for printing using a specific code.
  • RGB: the RGB (Red, Green, Blue) is a color model used for digital designs.
  • CYMK: the CMYK (Cyan, Magenta, Yellow, Black) is a color model used for printed designs.
  • HTML Hex: is a digital color model used mainly for Web design.

logo Google Analytics rgb hex cmyk pantone wikicolors
Google Analytics Logo

Google Analytics Color Codes: Pantone, HTML Hex, RGB & CMYK

DARK ORANGE

Pantone: PMS 152 C (NEAREST MATCH)
Hex Color: #ED750A;
RGB: (237,117,10)
CMYK: (3,66,100,0)

ORANGE

PANTONE: PANTONE: PMS 716 C (NEAREST MATCH)
Hex Color: #F57E02;
RGB: (245,126,2)
CMYK: (0,62,100,0)

YELLOW

PANTONE: PMS 7408 C (NEAREST MATCH)
Hex Color: #FFC517;
RGB: (255,197,23)
CMYK: (0,23,97,0)

GRAY

PANTONE: PMS 424 C (NEAREST MATCH)
Hex Color: #757575;
RGB: (117,117,117)
CMYK: (55,47,46,12)

Latest Tweets From Google Analytics

"Core Web Vitals are scalable measurements that can serve as a proxy for good user experience."

Page Experience and Core Web Vitals: A Quick Guide for CRO and SEO https://sitetuners.com/blog/page-experience-and-core-web-vitals-quick-guide-for-cro-and-seo/ /by @SiteTuners #measure

New Data Studio Tutorial: Create a ratio field based on filtered metrics

A common use case in reporting and data visualization is to display key performance indicators (KPI) as ratios of one indicator as compared to another.

Learn more: https://support.google.com/datastudio/answer/9457859?utm_source=advocacy&utm_medium=social&utm_campaign=datastudio #measure

Tip: Google Analytics 4 properties mark four automatically collected events as conversions:

first_open
in_app_purchase
app_store_subscription_convert
app_store_subscription_renew

You can mark up to 30 events per property as conversions.

Learn more: https://support.google.com/analytics/answer/9267568?utm_source=advocacy&utm_medium=social&utm_campaign=ga4

As a small nonprofit, @412FoodRescue has limited resources. They’ve been able to cut their reporting time by 50% and optimize their marketing to acquire more volunteers. Learn more → https://goo.gle/31s1rh3

"The CASE WHEN statement is a way of creating custom fields that create new data groups."

Using CASE WHEN in Google Data Studio to Supercharge Your Reporting https://riseatseven.com/blog/google-data-studio-case-when-statements/ /by @sophiegibson for @riseatseven #measure

Google Analytics 4 Spotlight: Identify Unwanted Referrals

To ensure your data includes only referrals in which you're interested, create a set of conditions that identify domains whose traffic you don't want to identify as referrals.

Learn more: https://support.google.com/analytics/answer/10327750?utm_source=advocacy&utm_medium=social&utm_campaign=ga4 #measure

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