The primary H&M brand colors are red and white.
Below you have all the color codes in different formats:
- Pantone: it is a system that allows identifying colors for printing using a specific code.
- RGB: the RGB (Red, Green, Blue) is a color model used for digital designs.
- CYMK: the CMYK (Cyan, Magenta, Yellow, Black) is a color model used for printed designs.
- HTML Hex: is a digital color model used mainly for Web design.

H&M Logo
H&M Color Codes: Pantone, HTML Hex, RGB & CMYK
RED
Pantone: PMS 186 C (NEAREST MATCH)
Hex Color: #CC071E;
RGB: (204,7,30)
CMYK: (13,100,100,4)
WHITE
PANTONE: WHITE
Hex Color: #ffffff;
RGB: (255,255,255)
CMYK: (0,0,0,0)
H&M Logo History
We all know the H&M logo when we see it but it has evolved over the years. Check out the video below and discover the different versions of the H&M logo throughout history.
How to Draw the H&M Logo?
We have already explained what colors H&M uses. If you want to learn how to draw the H&M logo, just watch the following video.