The primary JCPenney brand colors are red and white.
Below you have all the color codes in different formats:
- Pantone: it is a system that allows identifying colors for printing using a specific code.
- RGB: the RGB (Red, Green, Blue) is a color model used for digital designs.
- CYMK: the CMYK (Cyan, Magenta, Yellow, Black) is a color model used for printed designs.
- HTML Hex: is a digital color model used mainly for Web design.

JCPenney Logo
JCPenney Color Codes: Pantone, HTML Hex, RGB & CMYK
RED
Pantone: PMS 485 C (NEAREST MATCH)
Hex Color: #D91920;
RGB: (217,25,32)
CMYK: (9,100,100,1)
WHITE
PANTONE: WHITE
Hex Color: #ffffff;
RGB: (255,255,255)
CMYK: (0,0,0,0)
JCPenney Logo History
We all know the JCPenney logo when we see it but it has evolved over the years. Check out the video below and discover the different versions of the JCPenney logo throughout history.